QSights: European Cloud M&A – A Look Ahead in 2018

The North American Cloud Unified Communications and Collaboration (UCC) market, led by strong U.S. SME Cloud adoption, has long been considered the Cloud market front-runner—the historic big brother to Europe’s little brother. The European Cloud UCC market, though sizable and currently experiencing higher growth than North America, is often overshadowed due to smaller total revenues and a historically limited M&A environment. It is true that Cloud adoption in most of Europe is approximately three to five years behind U.S. adoption, depending on the region, however, the considerable growth noted in every research report since 2012 has transformed a once diminutive, “little brother” market into a substantive, leading Cloud market fueled by some of the most promising Cloud environments. Read the full version here.

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