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QSights: Vonage Aims to Set Itself Apart in Cloud Service Offerings

Vonage unveiled its largest acquisition to date, acquiring NewVoiceMedia for $350M in cash. NewVoiceMedia presents a dynamic new edge to Vonage’s already extensive CPaaS, UCaaS, and managed video offerings with its cloud-based contact center solutions and further extends Vonage’s client base with an additional 700+ mid-market and enterprise customers.

Vonage’s M&A strategy is based on its reported 2014 goal of becoming the clear frontrunner in cloud communications for business. This acquisition, including several others before it, highlights the Company’s attempt to diversify its offerings. The acquisition further distances Vonage from the BroadSoft-Cisco ecosystem.

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